USA Test Lures from Rebel Angler

Steal This Lure Secret Before Your Fishing Buddies Do!

Fish See It, Smell It, Strike It: The UV-Garlic Advantage Revealed.

What the Heck Is This Garlic-Stinkin’, Glow-Poppin’ Fish Magnet?!

That’s probably what you’ll ask the first time you get your hands on this thing. And let me tell you something…

That’s the exact question you should be asking.

Because once you understand why this stinky, glowy little chunk of plastic is hammering fish like it owes them money… you’re gonna want about 17 of them in your tackle box. Minimum.

Let’s start with the garlic.

Not that weak sauce they spray on the outside of some bargain-bin lure that smells like a microwave dinner and vanishes after two casts. No, no, no.

I’m talking about full-on, injected, embedded, marinated-in-the-plastic garlic that doesn’t wear off. Not after two casts. Not after twenty. Not after twenty fish. It’s in there forever.

Here’s what that garlic does for you:

Wipes out the nasty human scent on your hands—sunscreen, bug spray, cigarettes, burritos, whatever.
Draws fish in when they’re hunting with their nose (which is more often than you think).
Makes them hold on longer when they bite, because instead of tasting plastic, they taste… garlic-y deliciousness.

In short: it covers your screw-ups and makes fish think they just bit into dinner.

Now, let’s talk about the glow. And I don’t just mean “Hey, it looks cool at night.”

Yeah, it glows in the dark. That’s neat. But here’s the real kicker:

It reflects UV light.

Why should you care?

Because water kills off most light almost instantly. EXCEPT for UV. That stuff slices right through the water like a hot knife through butter.

And fish? They can see UV. Their eyeballs are wired for it.

You can’t see it. I can’t see it. But the fish? They zero in on it like heat-seeking missiles.

Here's a GIF of our lures with the lights on and then under a UV light, showing the difference between what we see and then what the fish see:

Soft Plastics That Take a Beating and Come Back for Round Two (or Ten)

Let’s get one thing straight: No soft lure is truly indestructible.

And anyone who tells you otherwise is either lying… or hasn’t gone toe-to-tooth with a ticked-off tarpon.

But these come pretty darn close.

These things are built like soft plastic tanks.

They bend. They swim. They dance.

And they hold up—even when some saltwater psycho tries to rip them in half.

Don’t be surprised if you catch multiple toothy predators on the same bait. Happens all the time.

Honestly, it’s kinda expected.

Here’s what makes that possible:

Tough-as-Heck Plastic Formula. We’ve dialed in the sweet spot—just enough give for killer action, but tough enough to survive the fish version of a bar fight.
No Weak Spots. Period. You won’t find any hollow cavities or hook slots in our lures. Why?
Because those are basically pre-built tear lines.
Rig It However You Want. Jighead? Texas rig? Weedless? Weightless? Slow roll or speed rip? Doesn’t matter. These lures are made to work no matter how you fish ‘em.
Smart Tail Design = Less Breakage. Ever had a fish nip the tail and take the whole damn thing off? Yeah, we hate that too. That’s why our curly tails are tapered to break at the tip, not the base. So if anything goes, it’s the edge—not your whole shot at a bite.

So now you’ve got a lure that:

Smells like food, not chemicals
Glows like a radioactive minnow on steroids
Wiggles and kicks like it’s fighting for its life (thanks to the curly tail)

But does it catch fish and can we prove it you say?

Freshwater, Saltwater, big or small... this thing catches them all. Take a look at just some of the catches A.M. Fishing's customers have sent in...

Watch our testing video on YouTube where 49 fish were caught in under 2 hours!!! Then get yours below while they are still available.

Yes, Add A Second Changeover Pack

Yes, Add Jig Hooks!

Yes, Add Insurance & Priority Fulfillment